Google made .4 billion last year by interrupting search results; Facebook made .9 billion in ad revenue by interrupting social interactions.
Once they can get what they want without leaving themselves open to interruptions — whether through voice interfaces or AI-driven background services — they will feel even more hostile to ad interruptions than they claim to today.
That means the 38% of US online adult users already trending toward computer-based ad blocking and ad avoidance will continue to expand — not out of hostile consumer intent, but out of casual indifference to advertiser interests.
Rather, it’s the “casual indifference to advertiser interests,” as I said in the above that will enable consumers to finally inhabit a world free of advertising.That casual indifference is only possible because people will spend less and less of their time “doing interruptible things on interruption-friendly devices.” Interruptions are coming to an end.All of this is good, necessary, and moving in the right direction for the health of the digital advertising economy.You have to have confidence in what you’re buying and right now advertisers don’t, for very good reasons.The tech will make conversations more satisfying to customers, but it’s just as important that marketers learn how to make those conversations sparkle with the brand personality the CMO has committed the company to.
This year, for example, Progressive could add Flo’s synthesized voice to a whole range of skills, apps, and bots, as a way to reinforce the brand’s personality.
The report goes into much more detail, but you don’t need to think hard to envision a world in which Alexa answers most of the questions you search Google for today.
Or a world just a few years beyond that where your persistent personal assistant (PPA) scrapes all the best bits from your Facebook feed and reads/shows it to you stripped of unnecessary things — including the top 10 concerts you don’t care that your friends went to as well as the advertising you are not interested in.
A child’s social skills, emotional state, and sense of value affect his or her academic learning.
Yes, it is important for children to learn their letter sounds, count, and identify numbers.
Led by P&G Chief Brand Officer, Marc Pritchard, major advertisers like GE and JP Morgan Chase have been reexamining their digital display advertising spend and threatening to cut significant dollars out as they pressure companies like Google and Facebook to provide more transparency and ultimately more standardization into their ad reporting.