Hey Miles, you just do such a great job helping those people like me try to understand the world of online marketing.I have been in this business for over 22 years and went into cardiac arrest and actually died.Once again, the back end proves reliable and predictable and this is the main reason for establishing a back end in the first place.
After being on life support and hyperthermia, and a long stay in ACCU I woke up on Easter Sunday. It has been such a struggle with my memory, but am working harder than I have ever worked.
I had to close down the paper version of the Planet Weekly back in May and have taken 1000's of hours studying online classes.
If you knew, with reasonable consistency, that your back end offers convert at certain rates then you could go to work testing as many front end mechanisms as you can handle in order to drive as many leads through your funnel as possible.
The only reason they can do this is because they know the numbers.
That’s okay because that small group are spending big bucks.
While front end products might cost under 0, back end products are usually priced in the several hundreds or thousands.
The site has been up and running for 5 or so years now.
Due to health issues I have to make this work, for I can no longer beat the pavements 10 or 12 hour days.
Essentially we are talking about meeting the same need (or needs within a niche), just with different media.
This might include information distributed via audio (CDs/DVDs/MP3s/Podcasts) or visually (Video/Movies) or live (Conferences/Seminars/Workshops/Retreats) or privately (Phone Calls/Coaching) or even common front end media such as ebooks, newsletters (electronic and print), subscription services and teleconferences.
If you haven’t read the first two parts of this series make sure to catch up, starting with the sales funnel explainedand a look at front end marketing.