Soon I'll be the happiest man in the world we will be getting married, on my birthday I'll be giving myself a lovey and best present I've ever wished for.
In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface.
Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition.
(Read more: here and here)(via boredpanda)The Swoosh logo was designed by Carolyn Davidson in 1971 – “ a graphic design student that Phill Knight met while teaching an accounting class at Portland State University to supplement his then-fledgling business. Phill never liked the logo but stuck onto it quoting “I don’t love it, but it’ll grow on me”.
12 years later in 1983, Davidson got an invitation to lunch by Nike where Knight surprised her with a gold Swoosh ring embedded with diamond and an envelope containing Nike stock.(via boredpanda)Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colors.
When his business got established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized version of the previous logo script.
Thus, in 1905, a modified script logo was introduced, followed by a second change in Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.Everything changes with time and companies are no exception.Big corporations need to keep up with the times not only by changing their policies and products but also by polishing and modernizing their appearance.In 1977, with Wayne gone from the company, Jobs turned to the Regis Mc Kenna Advertising Agency to produce a new, more iconic logo.After several attempts and variations (and a ton of money spent), the result was the most iconic of all Apple logos. When Jobs returned to Apple in 1997, the company was bleeding money, and Jobs and Co.Not exactly the direction Jobs wanted to lead Apple in.