In 2009 the single was named the 30th most successful song of the 2000s, on the Billboard Hot 100 Songs of the Decade.Ja Rule released his third studio album, Pain Is Love, on October 2, 2001.
It eventually reached platinum status in the US due to the popularity of "Holla Holla".
Ja Rule's second single, "Between Me and You", featuring Christina Milian, was released in June 2000 as the first single from his second studio album and became his first major crossover hit, earning Top 40 airplay and reaching #11 on the Billboard Hot 100.
Atkins began his rap career in 1993 with the hip hop group Cash Money Click alongside members Chris Black and O-1.
He took the stage name "Ja Rule", telling MTV News that the name came from a friend who addressed him by that name; other friends simply called him "Ja".
The remix of Jennifer Lopez's "I'm Real" featuring Ja Rule was included on the album and topped the Billboard Hot 100 for five non-consecutive weeks, beginning September 8, 2001, and also topped the Hot 100 Airplay chart.
The song was a staple of R&B/hip hop and pop radio during the summer and fall of 2001, spending fifteen weeks total in the top five of the Hot 100.Together they worked with producer DJ Irv to produce a number of songs, releasing their debut single "Get Tha Fortune" independently in 1994.After the group signed with TVT Records, the song was re-released through the label later that year as the B-side to their second single, "4 My Click".After being dropped from TVT, Ja Rule maintained a close relationship with DJ Irv, who was working as an executive producer for Def Jam at the time.DJ Irv, now known as Irv Gotti, was hired as an A&R for the label and was able to get Ja Rule a contract with Def Jam.It spawned two hit singles, "Thug Lovin'", featuring Bobby Brown, which peaked at #42 on the Billboard Hot 100, and "Mesmerize", a duet with Ashanti that peaked at #2 on the Billboard Hot 100.